Who is working on your website?

When you hire an agency to build your website you might be curious to know about who will be working on your site. While some agencies and freelancers do it differently these are the main titles of people you'll find at most agencies.
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Front-End Developer

Responsible for the code of the website that users see on their devices. They turn the visual design created by the Web Designer into an interactive interface for your users.

Back-End Developer

The back end of your website will have a server, a database, and an application. These have to communicate with each other and to have functionality with the front-end of your website. This is the responsibility of the back-end developer and they do it through server-side languages to build and maintain these systems.

CRUD operations (Create, Read, Update, Delete) are what make it possible for users to input data and for you to interact with your users through the data collected.

For enterprise-sized projects the front-end and back-end developers might be different individuals, but for smaller projects a single Full-Stack Developer may be able to deploy your project.

Full-Stack Developer

This is the Jack-of-All-Trades that is capable of handling the front-end code and server-side languages to build your website.

Web Designer

The site layout and user experience (UX) the responsibilities of the Web Designer. They hand the final design off to the developers to build your site.

Web Designers often work with graphic designers to put together logos and graphics that will work with the website design.

SEO Specialist

Site traffic is the concern of your SEO Specialist. They optimize your site using tactics including keywords, linking (externally and internally), writing clean URLs etc.

Metadata tags and schema are also the responsibility of the SEO Specialist. They work closely with the copywriter in providing the keyword knowledge and calls to action to funnel users through your site to lead to more conversions.


The content of pages is also referred to as copy and they are the responsibility of the copywriter. While many clients will have an idea of the content they want to be written on their sites the additional team of the copywriter and SEO specialist can polish the content which will lead to better user experience. A better user experience equals more conversions. 

Depending on the size and scope of your project will depend on the team needed to work on it. These individuals work together to develop the appropriate content strategy for your business. Every aspect of your site from the button colors to the heading titles are part of your website’s content strategy. 

At Your Digital Ubiquity, we do what’s best for you based upon our experience and success, and will build a website that will get results. We’d love to hear about your business and how we can help you!

About Your Digital Ubiquity

YDU is a boutique marketing & web design firm in St. Augustine, Florida that builds complete marketing systems for its clients. 

Everything from design to integrating customer relationship management tools so you can keep track of your leads, send emails, and let your website work for you!

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